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MONGU RICE SLOGANEER RECEIVES K15 000 FROM INVESTRUST BANK

Mongu Rice

Investrust Bank Managing Director Simangolwa Shakalima (Left) presenting a K15 000 cheque to Mubiana Sinyinda (Right). Picture courtesy: Zambia Daily Mail

Mubiana Sinyinda, a third year Copperbelt University student, has received 15 000 from Investrust Bank after his popular Mongu Rice slogan went viral on social media.

Sinyinda, 22, a mining engineering student came up with an idea of selling Mongu rice as one of supporting himself while in school.

Investrust Bank managing director Simangolwa Shakalima said the entrepreneurship skills exhibited by Sinyinda caught the attention of the financial institution, which has since decided to empower him with K10 000 to expand his business and another K5 000 for his upkeep in school.

Shakalima said the bank recognizes the main challenges that small scale entrepreneurs face adding that the financial institution is willing to support more youths that demonstrate entrepreneurship potential.

“When we saw the story of the young man who is still in school, trying to fend for himself and support some of his family members, we were inspired by the level of ingenuity,” he said.

Shakalima stated that the bank recognizes the importance of education and has been supporting some educational institutions.

Meanwhile, Sinyinda, said he felt humbled by the gesture stating that he is confident of growing his business beyond the selling of Mongu rice.

“I thank Investrust Bank for this gesture. I did not see this coming and my appeal to the bank is to continue supporting more local entrepreneurs,” he said.

He, however, said selling Mongu rice was not an easy task as competition is stiff from other students that were also selling rice from different parts of the country.

Asked on what prompted him to start selling Mongu rice, Sinyinda said he had challenges with school logistics hence he decided to start the business to support himself as well as his family.

He said in order to capture more customers, he had to come up with innovative marketing skills through social media under the tag ‘Mongu rice’.

“I had challenges sustaining myself in school. Things like photocopying school materials and accommodation were challenges, and in my second year I saw it fit to venture into the business,” he said.