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Jewel of Africa

Lusaka

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Established
1996
% Employees aged below 35
80 %
Total employees
60
% Zambian ownership
0 %
Female employees
70 %
Annual turnover
ZMW 1 - 10million

Jewel of Africa designs and manufactures bespoke pieces of jewellery. Our products include locally mined Emerald, Amethyst, Aquamarine and Tourmaline.

Our jewellery is handmade in Zambia by Zambians. We value skills transfer and work to ensure more Zambians can apply themselves to creating objects of beauty with their hands. Some of our jewellers have over 20 years industry experience, making them genuine master craftsmen.

We aim to build a luxury brand with an identity focusing on integrity and heritage. A crucial part of our planned marketing function will be the synergy between the jewellery and supporting local communities and wildlife efforts.

The story of the jewel begins with you. Choose exclusive designs from our treasure chest which includes the hottest trends to unique pieces. All our rocks are conflict-free and ethically sourced.

The head of the design team and Director of Sales & Marketing, Ms Rashmi Sharma, is a fellow of the Gemmological Association of Great Britain, the Gemmological Institute of America and holds a Masters in Business Administration.  

Our Mission

To connect and build a lifelong relationship with our customers by offering them magnificent jewels at several price points and styles to celebrate and mark life’s key moments.

Our Vision

To continue building upon the heritage of Jewel of Africa brand and provide an unequaled customer experience in every one of our retail boutiques. And for every citizen to represent Zambia and its gem wealth and for the International market to know Zambia as the gemstone destination.

Projects & Achievements

Kayulah Childhood Cancer Foundation (KCCF)

Jewel of Africa has offered bespoke pieces of jewelry to be auctioned at the annual Kayulah Fundraiser. 

Mapili Youth Soccer Academy

We believe that sport is an important force to improve youth development, social inclusion and crime prevention among the youth. Jewel of Africa actively sponsors these orphans with transport, food, soccer jerseys and equipment for the soccer team.

The Garden Open Community School

Garden Community School is based in a low-income residential area in Lusaka. The school has an enrollment of 862 with a student-teacher ratio of 1 to 85 and inadequate sanitation facilities. It is in this regard that a percentage of our sales are being directed toward building extra sanitation facilities to keep the school environment hygienic and inhibit the transmission of diseases. 

Jewel of Africa has taken the responsibility to minimise absenteeism especially among girls at puberty by providing a better learning environment through construction of improved permanent toilets.


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contact details

Jewel of Africa

Haile Selassie Ave
Shop #5
Lusaka, Lusaka Province

marketing@jewelofafrica.com +260967009516

Something to tell us about this business? Email info@pgzambia.com